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Trusted Sender Score
About Trusted Sender Score
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Trusted Sender Network
Resources DMARC Fact Sheets Email Reputation Management Sales & Marketing Professionals Email & Tech Professionals Email Visibility & Accountability Ultimate DMARC Project Guide
DMARC Fact Sheets
Email Reputation Management
Sales & Marketing Professionals
Email & Tech Professionals
Email Visibility & Accountability
Ultimate DMARC Project Guide
Latest Research Research Timeline All 20+ Datasets moved Trusted Sender Domain Index new
Research Timeline
All 20+ Datasets moved
Trusted Sender Domain Index new
Cyber Security Tools DNS Tools DMARC Reports Analyzer FREE DKIM Wizard SSL Check Multi-Domain Check
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Multi-Domain Check
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TSS API
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Date published: 2022-09-10 Last updated: 2022-08-10
The way that DMARC effects email reputation under certain conditions is by exposing the domain to feedback loops often for the first time.
After implementing DMARC Compliance (double check conformance), your domain will become visible to feedback loops most likely for the first time and therefore accountable. Feedback loops assess your email performance based subscriber interaction compliance. Essentially how many times per campaign has the SPAM or Junk button been clicked.
It may seem strange however once a DMARC record is implemented for a domain it is most likely visible for the first time to receiving email servers that contribute to rating your email reputation.
Your domain reputation is critical and will be affected by the technical implementation of your email servers and products using email, the volume of emails flagged as Junk or SPAM, authentication alignment and the alignment of publicly available records such the domain registration and the address on each email.
Make domain reputation monitoring part of your digital strategy with these tools:
Trusted Sender Score Vital
Trusted Sender Network Vital
Google Postmaster Recommended
DMARC Reports ANalyzer Vital
Interpreting the information is vital
Email feedback loops and sophisticated technology built to protect email servers from Viruses SPOOF, Phishing attacks, SPAM and Junk mail are monitoring senders of email everytime an email is sent.
Just as you are being held to account for the quality, volume and technical nature of your emails your organization needs to understand the risks associated with certain behaviours that will cause your reputation to quickly decrease
External to the technical requirements these vital practices can make or break a domain's reputation:
Contact / Subscriber acquisition - can a digital footprint be shown for subscriber opt-in?
Content and relevancy to the recipient
Frequency
Following these sending best practices
Train your team and report weekly